Alaska Electric Light & Power

Responsive Web Design

Alaska Electric Light and Power Co. (AELP) provides retail electric service for nearly 17,000 customers in the City and Borough of Juneau, Alaska. They sought out and partnered with Station Four to modernize their brand, redesign their website , and create a new skin for their online payment portal.

UX for an Information-heavy Site

As a utilities company serving both commercial and residential properties, AELP had a lot of important information to share with their customers to answer specific questions like, “How can I save on energy costs?” and “How do I report an outage?” The answers had to be clear and to the point and the steps to them needed to be simple on any device. One of the ways we did this was by creating a series of category overview pages with minimal copy that allow visitors to follow a logical path to the answer to their questions.

Pretty good, right? Say hello and see what we can do for you.

We trust that our work has blown your mind. It might be a good idea to take a deep breath, count to ten, and just send us a message.