Using Negative Space
As a data analytics company, Aculytics had technical products and services that were specific to their audience. Because of this, their content was informative and direct, but was by design, dense in a few places. To combat this, the team created a design that was airy, modern and used a healthy amount of negative space. This directed a visitor’s attention to the appropriate content areas and helped them stay focused by not showing them too much at once.