Marketing and IT: Collaboration
We worked with both the marketing and IT departments at Baptist on developing a web strategy that met the needs and capabilities of both sides, often translating and communicating each departments' goals and concerns and recommending ways forward that were acceptable to all involved. Where gaps in capacity or capability existed, Station Four stepped in and worked directly with in-house staff on projects ranging from search engine optimization consulting to ASP.NET application development.
Many Roles. Many Projects.
We worked on a variety of projects with Baptist: front-end coding, search engine optimization, project consulting, third-party health library integration, application development, you name it.