Brightway Insurance

Strategy & Platform Development

Brightway Insurance is a fast-growing franchise organization with over 100 agencies throughout the US. They partnered with Station Four to build a ground-up custom digital platform that would provide each of their franchisees with a lead-generating website filled with engaging headlines, rich content and agency-specific information.

Smart, Concise Content

Brightway as a brand operates under 2 core principles: provide clients with access to more choice and expert advice. Our copywriters worked directly with the corporate marketing team to craft content that would convey both of these in a way that could be easily understood. After sitting with the Brightway team and conducting extensive research on insurance policies, we crafted simple explanations for each policy type that included only the most important information needed to educate a savvy consumer.

Pretty good, right? Say hello and see what we can do for you.

We trust that our work has blown your mind. It might be a good idea to take a deep breath, count to ten, and just send us a message.