Creating Modular Brand Elements
When it came to marketing materials, FNT’s needs were varied. The brand elements that S4 created needed the flexibility to quickly adapt to current and future marketing needs and initiatives, without compromising the brand standards that were being established.
Visualizing the Data
As one of the largest title insurance companies, one of FNT’s needs was the creating visual elements to show their data in marketing materials. Station Four created standards for creating these visual elements that aligned with the brand and the consumer’s needs.
Design Across Media
For the brand redesign to be truly successful, the standards created, and the resulting elements, would need to hold their own across all media. From print brochures to web designs and email templates, S4 created guidelines that FNT could use for virtually any future initiative.