Growing the Nursery’s Regional Sales
Rayonier’s seedling division produces more than 30 million seedlings per year. 90% of these go towards the reforestation of Rayonier’s 2.7 million acres. The other 10% are sold to land managers for their reforestation efforts. The site’s redesign was part of a digital initiative to grow the retail portion of the nursery and boost sales through establishing the reputation and genetic superiority of a Rayonier seedling.