Big, Bold, and Black and White
To compete against the flashy, colorful designs of local competitors, we decided to go bold. We used black and white photography heavily throughout the website, which gives the overall design a sense of seriousness but also professionalism.
Branding Smith & Haine
Smith and Haine had no previous logo mark, so in addition to designing the website, we put together a simple, yet bold word mark and logo mark to be used on any future materials.