Establishing Goals from the Start
The Sontag Foundation offers funding and support through several initiatives, but the primary goal of the site was to increase the quality and number of applications for their annual “Distinguished Scientist Award.” Establishing this objective at the start created the baseline metric the team needed to build a useful hierarchy of content and user flow to direct the right audience towards application information.
Scientist who have received Sontag funding can be found all across the country. To show this to visitors, the Foundation requested an interactive map function that organized recipients by region, institution, and city. This was created by S4’s development team at a fairly low cost by utilizing google maps along with custom-built filters