web analytics and visitor tracking
Setting up simple visitor tracking with Google Analytics is easy and we go ahead and do that with each new site we make as a courtesy. However it's usually not so simple to properly set up conversion tracking and deriving actionable insights from the mountains of data web analytic tools spit out. Interpreting much of the data is confusing and ambiguous; when visitors view many pages per session does that mean they like your content and eventually make a purchase or does it mean that your navigation is unclear and after continually getting lost visitors are leaving without buying anything. We can help you put together a strategy for understanding your site's visitors and how to improve their experiences and your bottom line.