pricing structure
At Station Four we strive towards fair pricing and matching the cost to the client with the amount of work performed. Our pricing structure for paid search management takes into account the size and complexity of the campaign. We generally charge a set-up fee the first month and then recurring fees based on the sophistication of your reporting and maintenance needs.
setting up your account
Unlike many other firms we consider ourselves to merely be managers of a campaign that you own. Often times businesses decide to move on only to find that they are not the ‘owners’ of their Google AdWords campaign and cannot move to an in-house solution or to another management firm without starting from scratch. All account that we manage are done from a master account that you provide and can remove access to your account that is set up with your personal information. If at any time you decide you no longer require our services, your marketing campaign stays with you.
ppc management: in-house or outsource?
Should you manage your own PPC campaign in-house or outsource it? This is a complex question that depends on your personnel, capabilities, and the specifics on the campaign itself. Station Four is happy to provide honest recommendations and, if warranted, training and guides for you or your staff. For smaller campaigns it might make sense for S4 to perform the initial setup and train your staff how to maintain the account and interpret reports then perform periodic reviews of the campaign.