stationfour is a web design and marketing agency located in jacksonville, florida

content management systems {cms}

Websites today are dynamic living entities. Rarely do websites today stay the same from day to day and sometimes, are changing by the minute. Affording clients the ability to manage their own content is both a powerful and dangerous tool. Some content management systems allow clients to have a broad amount of control over the content, all the way down to the colors and font types of the text. This will give the client a more granular amount of control, but consequently, give them just as much control over hurting the website user’s experience.

A CMS that allows a client to constantly update a website’s content, whether it be the page content, images, or news and events, will keep a website fresh and interesting to visitors. This, ultimately will result in higher rates of repeat traffic.

CMS HTML Editors: Good or Bad?

HTML Editors can be a powerful tool. They allow you to manage the content and typography of your website without having to integrate any desktop applications which rely upon FTP to upload files. You can edit the content from any web enabled device and the changes are reflected on the website instantly. However, with this, comes the power for you to single handedly break the design of your website. If you forget a closing div for example, you can cause other website elements to change they way in which they display. At Station Four, we prefer a compromised solution where clients are given control over a limited set of styles for typography, all of which have been approved within the parameters of the website design.