A Marathon, Not A Sprint
Organic web traffic is the lifeblood of your business. Ranking highly in search engines directly results in more traffic to your site, ensuring that your funnel is filled with new prospects. SEO doesn’t take effect overnight, and search algorithms are constantly being updated. Achieving results comes from diving into analytics, developing an effective content strategy, on-page optimization efforts, the acquisition of inbound links, applying structured data, local citation consistency, review acquisition, and promotional strategy. It’s a marathon activity, and requires consistent documentation and adherence to strategy, not simply chasing the newest signal or churning out low-quality blog content.
White Hat SEO Done Right
Lots of agencies will sign your company up for an ongoing SEO service, but provide little more than a monthly traffic report, and don’t explain what they’re achieving. Sites will often gain or lose traffic irrespective of an agency’s efforts, and many agencies are happy to exploit this pocket of ignorance for their own gain. At S4, we focus on simple, attributable white-hat SEO through collaboration with your team. We want to combine your subject matter expertise with our technical knowledge to set your organization up for success, and acquire as much traffic as your site possibly can.
Using Data to Drive Traffic
Our SEO engagements begin with a comprehensive technical audit, conduct keyword research and an analysis of your competitors, as well as an examination of both on-page and off-page signals. We collaborate with your team to establish smart, achievable goals, develop high-quality content, and build links with reputable, high-domain authority websites. We maintain a regular reporting cadence, and consistently incorporate our new discoveries into your evolving and ongoing strategy. Find out how Station Four can improve your search profile, and get you more traffic.