NFCAA
Web Design
Established in 1965, NFCAA was established to be a driving force in combating poverty in Northeast Florida. Today, they administer programs in seven countries with a staff of 50 people, helping over 100,000 families in the last 10 years. They came to Station Four for a website redesign that would improve usability and the organization’s profile.
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Approachable Design
The NFCAA has more than a vision to help people below the poverty line, they have a large heart for the communities they serve. This called for an overall experience that was approachable as well as useful. The homepage design is rich with photography, illustrated elements and a color palette that radiated the organization’s personality.
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Supporting a Dual Purpose
The website needed to satisfy two objectives for separate audiences: 1) provide information for those in need, and 2) provide information about the organization for potential volunteers and supporters. The site architecture, layout and final design was created to meet these requirements and provide a singular experience regardless of the user’s needs.
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