Logo and Package Design
The goal for redesigning the Naturally Smart brand was to give it a modern and clean look. The most important part of this process was to give the brand a more natural feel to compliment what the brand stands for. We started by researching the competitors to make sure that the new design was unique and able to stand out from the other frozen dessert brands. For the logo, we explored a few options that included a simplified, yet recognizable ice cream until we arrived at the final logo. Gotham was chosen as the primary typeface of the brand with Museo Slab and Grand Hotel as supporting typography.