Naturally Smart

Branding. Product & web design.

Naturally Smart came to Station Four in need of a fresh package design for its high-quality, high-protein frozen dessert that was created for buyers who are looking for an all-natural, healthy alternative to frozen sweets. We expanded our design work to include additional branding and logo design as well as web design for the fresh, healthy frozen dessert company.

Logo and Package Design

The goal for redesigning the Naturally Smart brand was to give it a modern and clean look. The most important part of this process was to give the brand a more natural feel to compliment what the brand stands for. We started by researching the competitors to make sure that the new design was unique and able to stand out from the other frozen dessert brands. For the logo, we explored a few options that included a simplified, yet recognizable ice cream until we arrived at the final logo. Gotham was chosen as the primary typeface of the brand with Museo Slab and Grand Hotel as supporting typography.

Pretty good, right? Say hello and see what we can do for you.

We trust that our work has blown your mind. It might be a good idea to take a deep breath, count to ten, and just send us a message.