Designing for Mobile
Besides improving existing wireframes and creating new ones, we performed considerable design work, including fashioning comps for much of the app. Many of the stylistic traits and choices of these comps would later significantly influence the final product. We also designed a promotional website, showing off intoGo's main features and interface.
The Right Agency
In seeking those best poised to bring his vision to life, intoGo President and CEO Zachary Schwartz contacted numerous agencies in Jacksonville and beyond, ultimately selecting us to provide a wealth of design, marketing, and consultation services. This included collaborating with Ruby on Rails shop Hashrocket on strategy and UX as well as building the intoGo internal development team.
As part of our relationship with intoGo, we collaborated in the initial strategy and business model, covering everything from story-carding with Zach and Hashrocket to determining the app’s unique value proposition through competitive analysis and user testing. We also formed a thorough business plan touching upon marketing and cost analyses, expenses, projection models, and more. Over the course of our involvement, we organized a team of accomplished developers and supported intoGo through several rounds of successful investment funding.