--- title: S4 Blog | Strategy description: Strategy | Station Four thoughts and slices of agency life --- [Skip to main content](https://www.stationfour.com/blog/tag/strategy#main) [![S4-Logo-Mark-webRGB-100x100](https://www.stationfour.com/hs-fs/hubfs/S4-Logo-Mark-webRGB-100x100.png?width=100&height=100&name=S4-Logo-Mark-webRGB-100x100.png) ![S4-Logo-Mark-webRGB-100x100](https://www.stationfour.com/hs-fs/hubfs/S4-Logo-Mark-webRGB-100x100.png?width=100&height=100&name=S4-Logo-Mark-webRGB-100x100.png) ![S4-Logo-Mark-webRGB-100x100](https://www.stationfour.com/hs-fs/hubfs/S4-Logo-Mark-webRGB-100x100.png?width=100&height=100&name=S4-Logo-Mark-webRGB-100x100.png) ![S4-Logo-Mark-webRGB-100x100](https://www.stationfour.com/hs-fs/hubfs/S4-Logo-Mark-webRGB-100x100.png?width=100&height=100&name=S4-Logo-Mark-webRGB-100x100.png)](https://www.stationfour.com) - [Our Work](https://www.stationfour.com/our-work) - [Show submenu for Services Services](https://www.stationfour.com/services) - [Strategy](https://www.stationfour.com/services/strategy) - 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[Public Transportation](https://www.stationfour.com/specialties/public-transit-new) - [Franchise Marketing](https://www.stationfour.com/specialties/franchise-dealer-marketing) - [HubSpot Customization](https://www.stationfour.com/specialties/hubspot-customization) - [Umbraco Customization](https://www.stationfour.com/specialties/umbraco-customization) - Show submenu for About About - About - [About](https://www.stationfour.com/about) - [Deep Thoughts](https://www.stationfour.com/blog) - Show submenu for Approach Approach - Approach - [Approach](https://www.stationfour.com/approach) - [Design](https://www.stationfour.com/approach/design) - [Build](https://www.stationfour.com/approach/build) - [Grow](https://www.stationfour.com/approach/grow) - Show submenu for Help Help - Help - [Client Handbook](https://support.stationfour.com/kb/index.php) - [Support](https://www.stationfour.com/support-retainers) - Search - [Inquire](https://www.stationfour.com/contact) [Inquire](https://www.stationfour.com/contact) Search [S4 Blog Home](https://www.stationfour.com/blog) # Articles about Strategy #### [September 21, 2023 Is S4's WaaS Solution A Good Fit For Your Umbraco Website?](https://www.stationfour.com/blog/is-s4s-waas-solution-a-good-fit-for-your-umbraco-website) [Read article](https://www.stationfour.com/blog/is-s4s-waas-solution-a-good-fit-for-your-umbraco-website) #### [August 21, 2023 Content Strategy and Search in the Age of AI](https://www.stationfour.com/blog/content-strategy-and-search-in-the-age-of-ai) [Read article](https://www.stationfour.com/blog/content-strategy-and-search-in-the-age-of-ai) #### [May 11, 2023 Why Fixed-Amount SEO Retainers Are Unethical](https://www.stationfour.com/blog/why-fixed-amount-seo-retainers-are-unethical) [Read article](https://www.stationfour.com/blog/why-fixed-amount-seo-retainers-are-unethical) #### [May 11, 2023 Measuring Site Performance: A First-Pass Review of Analytics & Benchmarking](https://www.stationfour.com/blog/measuring-site-performance-a-first-pass-review-of-analytics-benchmarking) [Read article](https://www.stationfour.com/blog/measuring-site-performance-a-first-pass-review-of-analytics-benchmarking) #### [May 11, 2023 Continuous Improvement: A New Approach to Web Design](https://www.stationfour.com/blog/continuous-improvement-a-new-approach-to-web-design) [Read article](https://www.stationfour.com/blog/continuous-improvement-a-new-approach-to-web-design) #### [May 11, 2023 Page Narratives: Tying Digital Strategy to Web Design](https://www.stationfour.com/blog/page-narratives-tying-digital-strategy-to-web-design) [Read article](https://www.stationfour.com/blog/page-narratives-tying-digital-strategy-to-web-design) #### [May 11, 2023 Creating a Site Narrative to Guide Your Web Design Project](https://www.stationfour.com/blog/creating-a-site-narrative-to-guide-your-web-design-project) [Read article](https://www.stationfour.com/blog/creating-a-site-narrative-to-guide-your-web-design-project) #### [May 11, 2023 Value Proposition and the New Customer Journey](https://www.stationfour.com/blog/value-proposition-and-the-new-customer-journey) [Read article](https://www.stationfour.com/blog/value-proposition-and-the-new-customer-journey) #### [May 11, 2023 The Content Workshop: A Collaborative First Step to Publishing Great Content](https://www.stationfour.com/blog/the-content-workshop-a-collaborative-first-step-to-publishing-great-content) [Read article](https://www.stationfour.com/blog/the-content-workshop-a-collaborative-first-step-to-publishing-great-content) #### [May 11, 2023 "We Have Exotic Kittens" - Copy to Inform vs. Copy to Sell](https://www.stationfour.com/blog/we-have-exotic-kittens-copy-to-inform-vs.-copy-to-sell) [Read article](https://www.stationfour.com/blog/we-have-exotic-kittens-copy-to-inform-vs.-copy-to-sell) ![S4 Logo Mark 1cCMYKRED](https://www.stationfour.com/hubfs/S4%20Logo%20Mark%201cCMYKRED.svg) - [Blog](https://www.stationfour.com/blog) - [Jobs](https://station-four.breezy.hr/) - [Help](https://help.stationfour.com) - [Privacy Policy](https://www.stationfour.com/privacy-policy) - [eTransit™](https://etransit.stationfour.com) ©2026 Station Four, Inc.  [1107 Margaret St, Jacksonville, FL 32204](https://goo.gl/maps/1a3P3xjnfMqTHjiJ8)   - - -