--- title: S4 | Our Work | Learn about our work with TARTA description: Explore how Station Four partnered with Toledo Area Regional Transit Authority (TARTA) to modernize their digital ecosystem—redesigning their website, enhancing rider tools, and streamlining communication for a more connected transit experience. --- - [904-399-3219](tel:904-399-3219) - [Client Login](https://www.myprojectstatus.com) - [Support](https://support.stationfour.com) [![S4 Logo](https://www.stationfour.com/hs-fs/hubfs/S4-Logo-Mark-webRGB-100x100.png?width=50&height=50&name=S4-Logo-Mark-webRGB-100x100.png) ![S4-Logo-Mark-webRGB-100x100](https://www.stationfour.com/hs-fs/hubfs/S4-Logo-Mark-webRGB-100x100.png?width=100&height=100&name=S4-Logo-Mark-webRGB-100x100.png)](https://www.stationfour.com) [![S4-Logo-Mark-webRGB-100x100](https://www.stationfour.com/hubfs/S4-Logo-Mark-webRGB-100x100.png)](https://www.stationfour.com) - [Our Work](https://www.stationfour.com/our-work) - [Services](https://www.stationfour.com/services) - [Strategy](https://www.stationfour.com/services/strategy) - [Website Design](https://www.stationfour.com/services/website-design) - [UI / UX](https://www.stationfour.com/services/ui-ux) - [Web Development](https://www.stationfour.com/services/web-development) - [Growth Marketing](https://www.stationfour.com/services/growth-marketing) - [Website As A Service](https://www.stationfour.com/services/website-as-a-service) - [Specialties](https://www.stationfour.com/specialties) - [Public Transportation](https://www.stationfour.com/specialties/public-transit-new) - [Franchise Marketing](https://www.stationfour.com/specialties/franchise-dealer-marketing) - [HubSpot Customization](https://www.stationfour.com/specialties/hubspot-customization) - [Umbraco Customization](https://www.stationfour.com/specialties/umbraco-customization) - [About](https://www.stationfour.com/about) - [Deep Thoughts](https://www.stationfour.com/blog) - [Approach](https://www.stationfour.com/approach) - [Design](https://www.stationfour.com/approach/design) - [Build](https://www.stationfour.com/approach/build) - [Grow](https://www.stationfour.com/approach/grow) - [Help](https://www.stationfour.com/our-work/javascript;) - [Client Handbook](https://support.stationfour.com/kb/index.php) - [Support](https://www.stationfour.com/support-retainers) - [904-399-3219](tel:904-399-3219) - [Client Login](https://www.myprojectstatus.com) - [Support](https://support.stationfour.com) - [Our Work](https://www.stationfour.com/our-work) - [Services](https://www.stationfour.com/services) - [Services](https://www.stationfour.com/services) - [Strategy](https://www.stationfour.com/services/strategy) - [Website Design](https://www.stationfour.com/services/website-design) - [UI / UX](https://www.stationfour.com/services/ui-ux) - [Web Development](https://www.stationfour.com/services/web-development) - [Growth Marketing](https://www.stationfour.com/services/growth-marketing) - [Website As A Service](https://www.stationfour.com/services/website-as-a-service) - [Specialties](https://www.stationfour.com/specialties) - [Specialties](https://www.stationfour.com/specialties) - [Public Transportation](https://www.stationfour.com/specialties/public-transit-new) - [Franchise Marketing](https://www.stationfour.com/specialties/franchise-dealer-marketing) - [HubSpot Customization](https://www.stationfour.com/specialties/hubspot-customization) - [Umbraco Customization](https://www.stationfour.com/specialties/umbraco-customization) - [About](https://www.stationfour.com/about) - [About](https://www.stationfour.com/about) - [Deep Thoughts](https://www.stationfour.com/blog) - [Approach](https://www.stationfour.com/approach) - [Approach](https://www.stationfour.com/approach) - [Design](https://www.stationfour.com/approach/design) - [Build](https://www.stationfour.com/approach/build) - [Grow](https://www.stationfour.com/approach/grow) - [Help](https://www.stationfour.com/our-work/javascript;) - [Client Handbook](https://support.stationfour.com/kb/index.php) - [Support](https://www.stationfour.com/support-retainers) - [904-399-3219](tel:904-399-3219) - [Client Login](https://www.myprojectstatus.com) - [Support](https://support.stationfour.com) [Inquire](https://www.stationfour.com/contact) # UX/UI that Transports ### — TARTA Website Redesign & eTransit #### RESPONSIVE WEB APPLICATION ![desktop-tablet-mobile copy](https://www.stationfour.com/hubfs/Our%20Work%20-%20Tarta/desktop-tablet-mobile%20copy.png)     #### — Marketing Strategy #### — eTransit Integration #### — Web Design #### — Accessibility Compliance  ### / 01 # Introduction The Toledo Area Regional Transit Authority (TARTA) selected Station Four through a competitive RFP process to lead a full redesign of their website and help reimagine their digital presence. With a focus on accessibility, ease of use, and community connection, TARTA set out to transform its site into the central hub for rider communication, service updates, and trip planning. The new site is designed to support both everyday riders and those new to the system—making it easier than ever to navigate Toledo and the surrounding region. ![before and after screens copy](https://www.stationfour.com/hubfs/Our%20Work%20-%20Tarta/before%20and%20after%20screens%20copy.png) ![before and after screens copy 3](https://www.stationfour.com/hs-fs/hubfs/Our%20Work%20-%20Tarta/before%20and%20after%20screens%20copy%203.png?width=2000&height=1200&name=before%20and%20after%20screens%20copy%203.png) ### / 02 # The Challenge When we began the TARTA website redesign, it quickly became clear that their brand palette—while vibrant and recognizable—posed accessibility challenges. Through extensive ADA compliance testing, we discovered that most of their brand colors didn’t meet contrast requirements for on-screen readability. The challenge was finding a way to honor TARTA’s colorful identity while maintaining accessibility for all users. Our solution involved strategically using their brand colors in graphic elements and button styles, while keeping core components like backgrounds and text in high-contrast combinations—primarily black, white, and TARTA blue. ![Branding and ADA copy](https://www.stationfour.com/hs-fs/hubfs/Our%20Work%20-%20Tarta/Branding%20and%20ADA%20copy.jpg?width=2000&height=1200&name=Branding%20and%20ADA%20copy.jpg) ### / 03 ## Key Features The new TARTA website was built with the rider experience at its core, offering tools and features that make navigating public transit easier, faster, and more intuitive. From real-time updates to interactive planning tools, each element was thoughtfully designed to support both daily riders and new users alike. Here are some of the key features that help bring that experience to life. ### / 03 # Rider Focused Banner TARTA’s redesigned website centers the rider experience with tools and features that make planning trips easier and more intuitive. From a prominent rider-focused banner and integrated trip planner to a dynamic route selector enriched with branding and live service alerts, every detail supports efficient navigation. Additional resources like a persistent alerts bar, a dedicated service alerts page, and community-based points of interest help users stay informed and engaged while on the go. ![Banner](https://www.stationfour.com/hubfs/Our%20Work%20-%20Tarta/Banner.png) ### / 04 # Trip Planner The TARTA Trip Planner allows riders to seamlessly plan their journey from start to finish without ever leaving the site. Users receive suggested route combinations with direct links to each Route Detail page, where they can dive deeper into timetables, maps, and service alerts that may affect their trip. Along the way, Points of Interest near each route are highlighted, offering a richer, more engaging transit experience. By keeping everything within the TARTA site, the planner ensures a consistent, branded experience without redirecting to third-party tools like Google Maps. ![Trip Planner Mockup 2 copy-1](https://www.stationfour.com/hs-fs/hubfs/Our%20Work%20-%20Tarta/Trip%20Planner%20Mockup%202%20copy-1.png?width=2000&height=1200&name=Trip%20Planner%20Mockup%202%20copy-1.png) ### / 05 # eTransit Web App The eTransit web app brings together static GTFS and real-time GTFS-RT data into one intuitive interface, offering riders an at-a-glance view of their route’s performance. Each trip displays planned stop times alongside real-time updates, making it easy to see if a vehicle is running on schedule. Live vehicle positions and relevant service alerts are integrated directly into the experience, ensuring that users have the most accurate and current information when planning or taking a trip. ![etransit mockup copy-1](https://www.stationfour.com/hubfs/Our%20Work%20-%20Tarta/etransit%20mockup%20copy-1.png) ### / 06 # Dynamic Enriched Routes List The Routes in Service page features a dynamic, enriched route list designed to help riders quickly find the information they need. Each route is color-coded and clearly labeled, reflecting TARTA’s system branding and improving visual recognition. Real-time service alerts are integrated directly into the list, so riders can see disruptions or changes at a glance—making the experience more efficient, informative, and rider-friendly. ![dynamic enriched routes mockups copy](https://www.stationfour.com/hubfs/Our%20Work%20-%20Tarta/dynamic%20enriched%20routes%20mockups%20copy.png) ### / 07 # SEO Optimized Route Detail Page Each Route Detail page is thoughtfully designed and SEO optimized to ensure riders—and search engines—can easily access accurate, relevant transit information. The page includes a clear service calendar, descriptive overview, and a fully interactive map showing the route in context. Riders can view up-to-date service alerts, explore detailed trip schedules and timetables, and see key points of interest along the way, all in one streamlined experience. ![route detail page mockup copy 2](https://www.stationfour.com/hubfs/Our%20Work%20-%20Tarta/route%20detail%20page%20mockup%20copy%202.png) ### / 08 # Service Alerts Page Service alerts are a critical part of TARTA’s communication strategy, designed to keep riders informed and confident as they navigate the system. Powered by a disruption management system, alerts are delivered in real time and strategically surfaced across key touchpoints throughout the site. Whether it’s a system-wide service change or a delay affecting a single route, riders can see alerts in multiple locations—within the Rider Hub banner, alongside individual routes, in the site’s utility navigation, and directly within trip planner results. This multi-channel approach ensures that important updates are never missed, providing a seamless and reliable experience for everyday riders and new users alike. ![service alerts mockup copy](https://www.stationfour.com/hubfs/Our%20Work%20-%20Tarta/service%20alerts%20mockup%20copy.png) ### / 09 # Points of Interest The Points of Interest section highlights key destinations throughout the community—like museums, shopping centers, and parks—making it easy for riders to explore the region by bus. Each location is automatically paired with the most relevant routes using the eTransit system, helping users understand how to get where they want to go without needing to map it out themselves. Category detail pages further simplify the experience by grouping POIs and showing which routes serve each destination. ![POI Mockup copy-1](https://www.stationfour.com/hubfs/Our%20Work%20-%20Tarta/POI%20Mockup%20copy-1.png) × ![rocket](https://www.lean-labs.com/hs-fs/hubfs/sr-assets/images/rocket.png?width=200&height=200&name=rocket.png) ### Superior Inbound Material Quickly and efficiently build the materials you need to support your inbound marketing strategy. Drag and drop building blocks including testimonials, forms, calls-to-action, and more. 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