Creativity Translated Across All Platforms.
Good design isn’t just about aesthetics; it needs to do something useful. Translating both your design and its utility to all possible viewing platforms isn’t just a “best practice” - it’s a mandatory requirement for web design in today’s digital landscape. According to the latest data, over half of all digital media is now viewed on mobile, and another 5% or so is viewed on tablet. The days of designing for desktop views are over.
Beauty in Flexibility.
Fortunately, this doesn’t mean that you have to build a separate design for each resolution and device type. Designing a separate website for each iPhone size, tablet size, & Android resolution, to say nothing of all the discontinued phones out there would quickly reach the point of diminishing returns. Fortunately, responsive design allows us to build around variations in screen size, resolution, and image type. That way, we can design around even screen sizes that don't yet exist, and we don’t have to make tweaks to sites for every new gadget that comes onto the market.
When you switch from your laptop to your tablet, your experience should be seamless. Each view should be considered a first impression, equally weighted with the others. Responsive design should go beyond adjustable screen resolutions and resizable images, it is an entirely new way of thinking about design. We’re not simply deploying flexible grids and images that align with a wide range of platforms, we’re identifying the kinds of content we want to hide, reveal, or restructure at each of those breakpoints. Input might change for each platform depending on whether it has a touchscreen, keyboard, or both. If a user can’t interact with your beautiful site, the aesthetics won’t matter. Make sure your design is both beautiful and functional.