Rome wasn't built in a day. Thinking about your digital presence as something that requires attention every few years is an antiquated approach destined for failure. 


We have a lot of tools in our box

What sets Station Four apart from our competition is that our integrated team can do anything we set our minds to. We have the in-house talent to see our strategies through and we don't limit our solution designs by our inability to see the problem from various viewpoints. The old saying goes "To a hammer, every problem looks like a nail". Well, we have a lot of different tools in our toolbelt and we can solve problems in ways that others fail to even see as an option.

― Build

What is DBG?

"DBG" is our take on what is essentially an iterative, yet continuous, process of refining a strategy based upon empirical observations and data analysis. It stands for "Design, Build, Grow" and it is a process through which effort can be applied to the right aspect of your digital ecosystem at the precise time to drive value and move you closer towards obtaining your goals. 

Each step of the process feeds into the next. Once we design a strategy, we build the structures to implement said strategy. Then we measure it and use real-world data to then refine and adjust our strategy. This leads to a cycle that can be run until the desired goals are met. 

  • Empower rapid changes to your ecosystem

  • Build only what is truly needed

  • Focuses on adding value, driving growth

  • Facilitates data-centric decisions

Our Development Philosophy


At Station Four (S4), we embrace an iterative software development process that revolves around making small, continuous improvements. Our approach involves deploying these improvements into the product on an ongoing basis, allowing for maximum agility to respond to business changes and market demands.

Operational Alignment

Central to our philosophy is the alignment between our clients and S4 across various departments, including marketing, IT, operations, and customer service. We understand that successful software development requires close collaboration and synergy between these teams. By working hand in hand, we ensure that our solutions not only meet your business objectives but also align with your overall organizational goals.

Constant Unyeilding Change

In today's rapidly evolving technological landscape, change is the only constant. At S4, we recognize the inevitability of technological advancements and the need to adapt at a moment's notice. Our team stays at the forefront of industry trends and emerging technologies, ensuring that we are always positioned to embrace change effectively.

By adopting an iterative approach, we create a continuous feedback loop with our clients, allowing for regular communication, evaluation, and refinement of the product. This iterative process enables us to identify and address any potential issues or enhancements promptly, resulting in a product that is finely tuned to meet your evolving needs.

Foundation of Trust

At S4, we are passionate about leveraging technology to drive innovation and propel your business forward. Our iterative software development process, coupled with our commitment to collaboration and adaptability, ensures that we deliver solutions that not only meet your current requirements but also position you for future success. Trust us to be your strategic partner as we navigate the ever-changing technological landscape together.

Next Up, the Grow Phase

By starting with discovery and engaging in thoughtful and creative practices we set the foundation for the next phase, the "G" of DBG, or the Grow phase. This is where the rubber meets the road and we put digital ink to paper. 

― Learn Today ―

Our Blog

Is S4's WaaS Solution A Good Fit For Your Umbraco Website?

In today's fast-paced marketing environment, staying ahead of the curve is a constant challenge. Over the past 15 years, at S4, we've not only embraced this challenge but thrived ...
Chris Lahey
Chris Lahey

Content Strategy and Search in the Age of AI

When the internet was first emerging, we relied on search engines like Lycos, Dogpile, and Ask Jeeves. Searchers needed an intimate understanding of query syntax to narrow results ...
Chris Lahey
Chris Lahey

Paving the way to equitable public transportation websites through accessible design

At Station Four, we believe that true accessibility is not a mere checkbox to be ticked off during the development process of a website or digital interface. Rather, it is a ...
Station Four
Station Four

Bridging the Gap Between Front-End and Back-End Development

Building a website requires collaboration between many teams. To the untrained eye, front-end and back-end website development may look similar but in reality, they are very ...
Jeff Wilson
Jeff Wilson

Understanding, Creating and Optimizing Your Google My Business Listing

Setting up a Google My Business Listing is one of the most important things a business with either a brick and mortar locator and/or servicing a particular geographic area can do ...
Station Four
Station Four

Comp to Code: The Master Plan

Each time you visit a web page for the first time, your browser looks at the front end code and assembles the files in a way a user can interact with. Since this process ...
Jeff Wilson
Jeff Wilson

Five Essential Tools to Improve Communication Working Remotely

There’s nothing better than sitting in a room full of creative professionals, collaborating on a big web development project. Ideas are flying, the whiteboard marker is squeaking ...
Station Four
Station Four

Why You Should Build Your Website on the Umbraco CMS

Sitecore, Drupal, WordPress, Umbraco—the website platform scene is rich with options. Over the years, S4 built and managed websites on many platforms, and along the way a clear ...
Chris Lahey
Chris Lahey

Worth a Thousand Words: Getting the Images You Need for Your Website (The Right Way)

You may have heard it said before: “A picture is worth a thousand words.” Back when the expression was first established in the early 1900’s, printed papers, articles, and books ...
Station Four
Station Four