"To do or plan (something) with a specific purpose or intention in mind".
At Station Four, we think of the term design in the traditional sense, to "do or plan (something) with a specific purpose or intention in mind". This is the foundation of our strategic, consultative approach towards creating digital solutions to real world problems.
We refer to all of our team members as creatives. This means that each of us from the visual designers all the way to the back-end software developers are engaged in the process of creatively addressing the problems that our clients face. Our entire team works in a cross functional manner to create sophisticated, yet relevant solutions to the problems our clients face in the day to day operations of their digital ecosystem.
"DBG" is our take on what is essentially an iterative, yet continuous, process of refining a strategy based upon empirical observations and data analysis. It stands for "Design, Build, Grow" and it is a process through which effort can be applied to the right aspect of your digital ecosystem at the precise time to drive value and move you closer towards obtaining your goals.
Each step of the process feeds into the next. Once we design a strategy, we build the structures to implement said strategy. Then we measure it and use real-world data to then refine and adjust our strategy. This leads to a cycle that can be run until the desired goals are met.
Empower rapid changes to your ecosystem
Build only what is truly needed
Focuses on adding value, driving growth
Facilitates data-centric decisions
By starting with discovery and engaging in thoughtful and creative practices we set the foundation for the next phase, the "B" of DBG, or the Build phase. This is where the rubber meets the road and we put digital ink to paper.