"To do or plan (something) with a specific purpose or intention in mind".


Creativity, inside and out

At Station Four, we think of the term design in the traditional sense, to "do or plan (something) with a specific purpose or intention in mind". This is the foundation of our strategic, consultative approach towards creating digital solutions to real world problems.

We refer to all of our team members as creatives. This means that each of us from the visual designers all the way to the back-end software developers are engaged in the process of creatively addressing the problems that our clients face. Our entire team works in a cross functional manner to create sophisticated, yet relevant solutions to the problems our clients face in the day to day operations of their digital ecosystem.

― Design

What is DBG?

"DBG" is our take on what is essentially an iterative, yet continuous, process of refining a strategy based upon empirical observations and data analysis. It stands for "Design, Build, Grow" and it is a process through which effort can be applied to the right aspect of your digital ecosystem at the precise time to drive value and move you closer towards obtaining your goals. 

Each step of the process feeds into the next. Once we design a strategy, we build the structures to implement said strategy. Then we measure it and use real-world data to then refine and adjust our strategy. This leads to a cycle that can be run until the desired goals are met. 

  • Empower rapid changes to your ecosystem

  • Build only what is truly needed

  • Focuses on adding value, driving growth

  • Facilitates data-centric decisions

Our Strategic Design Services

Digital Branding & Positioning

Is your website truly honoring your brand? Our design service specializes in creating a seamless and immersive digital brand experience, ensuring that every aspect of your website aligns with your unique identity, values, and goals. Unleash the full potential of your digital brand with our transformative design service and let your website become a remarkable reflection of your brand.

Product Development & Roadmap Planning

At Station Four, we not only excel in digital branding but also offer expertise in product development and roadmap planning. Have an idea that encompasses everything, including the kitchen sink? Our team can collaborate with you to define the features and functions of your application, ensuring they align seamlessly with your business needs and go-to-market strategy. With our deep understanding of technology and market trends, we guide you through the entire product development lifecycle, from conceptualization to execution, providing valuable insights and expertise every step of the way.

Digital Discovery

We're often asked to help, but the path to the solution is not always clear. A digital discovery phase is where we start. This allows us to get oriented with your current systems, understand the impact of change, and propose a pathway forward that is relevant and that minimizes assumptions.

Digital Marketing Strategy & Execution

There are a lot of tools in our toolbox. Knowing when to use the right tool for the right job is key to success. A great idea is nothing without a precise execution. The complexities of today's modern tech-driven marketing environments make careful planning and implementations a must.

MARTECH Software & Integration Discovery

In the complex landscape of digital marketing, integrating MARTECH software is essential for ensuring seamless coordination and maximizing value for your organization. Our expertise lies in MARTECH software integration planning and discovery, where we help you understand the power of using different tools to manage your digital marketing efforts cohesively. By analyzing your unique requirements and objectives, we develop a comprehensive integration strategy that enables your MARTECH stack to work harmoniously, driving efficiency, data synchronization, and ultimately delivering impactful results for your business.

Next Up, the Build Phase

By starting with discovery and engaging in thoughtful and creative practices we set the foundation for the next phase, the "B" of DBG, or the Build phase. This is where the rubber meets the road and we put digital ink to paper. 

― Learn Today ―

Marketing and Design Inspiration

Is S4's WaaS Solution A Good Fit For Your Umbraco Website?

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Chris Lahey

Content Strategy and Search in the Age of AI

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Chris Lahey

Paving the way to equitable public transportation websites through accessible design

At Station Four, we believe that true accessibility is not a mere checkbox to be ticked off during the development process of a website or digital interface. Rather, it is a ...
Station Four
Station Four

Bridging the Gap Between Front-End and Back-End Development

Building a website requires collaboration between many teams. To the untrained eye, front-end and back-end website development may look similar but in reality, they are very ...
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Jeff Wilson

Understanding, Creating and Optimizing Your Google My Business Listing

Setting up a Google My Business Listing is one of the most important things a business with either a brick and mortar locator and/or servicing a particular geographic area can do ...
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Comp to Code: The Master Plan

Each time you visit a web page for the first time, your browser looks at the front end code and assembles the files in a way a user can interact with. Since this process ...
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Five Essential Tools to Improve Communication Working Remotely

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Why You Should Build Your Website on the Umbraco CMS

Sitecore, Drupal, WordPress, Umbraco—the website platform scene is rich with options. Over the years, S4 built and managed websites on many platforms, and along the way a clear ...
Chris Lahey
Chris Lahey

Worth a Thousand Words: Getting the Images You Need for Your Website (The Right Way)

You may have heard it said before: “A picture is worth a thousand words.” Back when the expression was first established in the early 1900’s, printed papers, articles, and books ...
Station Four
Station Four