A strategy is nothing more than a well-informed guess. Only real-world usage data can help us understand the truth. 


What is strategy?

It's just a guess, well informed by research or experience, regarding how a problem may be solved.
We don't pretend to know it all but we surely won't let that stop us from obtaining the information we need to make a smart decision. Let the data do the talking. Real world growth comes in incremental phases. By following a methodical iterative process, we can use real performance data from our client's various digital properties to help to refine our initial strategy and ensure that we're constantly inching the needles towards our success targets.

― Design

What is DBG?

"DBG" is our take on what is essentially an iterative, yet continuous, process of refining a strategy based upon empirical observations and data analysis. It stands for "Design, Build, Grow" and it is a process through which effort can be applied to the right aspect of your digital ecosystem at the precise time to drive value and move you closer towards obtaining your goals. 

Each step of the process feeds into the next. Once we design a strategy, we build the structures to implement said strategy. Then we measure it and use real-world data to then refine and adjust our strategy. This leads to a cycle that can be run until the desired goals are met. 

  • Empower rapid changes to your ecosystem

  • Build only what is truly needed

  • Focuses on adding value, driving growth

  • Facilitates data-centric decisions

Our Growth Marketing Services

PPC Management & Consulting

Unlock the full potential of your PPC campaigns with our expert strategy and management services. We understand that effective execution relies on seamless coordination between various capabilities, including development, website design, copywriting, and analytics tracking. Our dedicated team ensures that every aspect of your PPC campaign is optimized to deliver maximum results, leveraging our expertise across multiple disciplines to drive targeted traffic, boost conversions, and maximize your online visibility. Partner with us to achieve exceptional ROI and unlock new growth opportunities through our comprehensive PPC strategy and management solutions.

Content Development and Copywriting

Elevate your online presence and engage your target audience with our expert digital copywriting services. From website optimization to engaging social media campaigns, our team specializes in crafting captivating and persuasive content that optimizes inbound efforts and drives targeted traffic acquisition.

With a deep understanding of SEO best practices and audience psychology, our skilled copywriters deliver content that resonates with your audience, builds brand authority, and drives meaningful conversions. We combine creative flair with data-driven insights to create tailored website copy, informative blog articles, and engaging social media tactics that help you stand out in the digital landscape.

Partner with us to unlock the true potential of your content marketing efforts including integration with AI content tools. Experience the difference of persuasive and impactful copy that captivates your audience, drives targeted traffic acquisition, and positions your brand for success. From captivating websites to compelling social media strategies, our digital copywriting services will help you achieve your marketing goals with confidence.

Monitoring & Support

At our agency, we understand the critical importance of maintaining smooth digital operations. That's why we offer comprehensive website performance monitoring and ongoing support services to ensure your digital properties are always running smoothly. With our proactive monitoring systems, we detect and address any potential disruptions promptly, minimizing any negative impacts on your business.

Our dedicated team of experts provides round-the-clock support, ensuring that your website remains secure, fast, and accessible to your audience. We monitor key performance metrics, such as load times, uptime, and user experience, to identify and resolve issues before they impact your customers' experience. With our ongoing support, you can focus on growing your business while we take care of the technical aspects, giving you peace of mind knowing that your digital properties are in capable hands.

Partner with us to optimize your digital operations and keep your website at peak performance. Our website performance monitoring and ongoing support services are designed to minimize disruptions, enhance user experience, and ensure the seamless functioning of your digital presence. With our expertise by your side, you can confidently navigate the digital landscape and provide your audience with an exceptional online experience.

Marketing Automation & Digital Operations

Unlock the power of growth marketing through HubSpot's automation tools. Our services help small marketing departments add more horsepower and ensure ongoing marketing tactics continue running seamlessly, even when you're away from your desk. Leverage HubSpot's robust automation features to streamline tasks, nurture leads, and deliver personalized experiences at scale. With our expertise, you can maximize resources, drive engagement, and achieve impactful results, all while focusing on strategic initiatives. Empower your small team with growth marketing and automation to drive business growth effortlessly.

― Learn Today ―

Our Blog

Is S4's WaaS Solution A Good Fit For Your Umbraco Website?

In today's fast-paced marketing environment, staying ahead of the curve is a constant challenge. Over the past 15 years, at S4, we've not only embraced this challenge but thrived ...
Chris Lahey
Chris Lahey

Content Strategy and Search in the Age of AI

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Chris Lahey

Paving the way to equitable public transportation websites through accessible design

At Station Four, we believe that true accessibility is not a mere checkbox to be ticked off during the development process of a website or digital interface. Rather, it is a ...
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Bridging the Gap Between Front-End and Back-End Development

Building a website requires collaboration between many teams. To the untrained eye, front-end and back-end website development may look similar but in reality, they are very ...
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Jeff Wilson

Understanding, Creating and Optimizing Your Google My Business Listing

Setting up a Google My Business Listing is one of the most important things a business with either a brick and mortar locator and/or servicing a particular geographic area can do ...
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Station Four

Comp to Code: The Master Plan

Each time you visit a web page for the first time, your browser looks at the front end code and assembles the files in a way a user can interact with. Since this process ...
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Jeff Wilson

Five Essential Tools to Improve Communication Working Remotely

There’s nothing better than sitting in a room full of creative professionals, collaborating on a big web development project. Ideas are flying, the whiteboard marker is squeaking ...
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Station Four

Why You Should Build Your Website on the Umbraco CMS

Sitecore, Drupal, WordPress, Umbraco—the website platform scene is rich with options. Over the years, S4 built and managed websites on many platforms, and along the way a clear ...
Chris Lahey
Chris Lahey

Worth a Thousand Words: Getting the Images You Need for Your Website (The Right Way)

You may have heard it said before: “A picture is worth a thousand words.” Back when the expression was first established in the early 1900’s, printed papers, articles, and books ...
Station Four
Station Four

Next Up, the Build Phase

By starting with discovery and engaging in thoughtful and creative practices we set the foundation for the next phase, the "B" of DBG, or the Build phase. This is where the rubber meets the road and we put digital ink to paper.