I need a plan that keeps up

Digital Strategy

We start with a well-thought-out plan to ensure our output achieves initial goals and adapts to new ones along the way.

From discovery and product roadmaps to digital marketing strategy, you'll quickly find that S4 is not a one-size-fits-all marketing agency. Your brand doesn't belong in a box - and that's where we come in.

— Agility & Resiliance

Working Across Channels

A sound strategy is necessary for any successful digital endeavor, and ours involves assessing goals and resources before distributing the latter across a precisely selected number of channels based on projected return on investment. In short, we avoid uniform tactics in favor of applying each clients’ resources to their greatest potential.

As the digital space is impermanent and sometimes unpredictable, a key aspect of any strategy we employ for our clients is our agile workflow. This comprises us working in cross-functional teams capable of rapidly delivering products before entering the Continuous Improvement phase in which we constantly evaluate new data and insights and execute appropriate adjustments.

The Process

A strategy is nothing more than a well-informed guess. By testing and collecting data from your digital engagements you can refine your approach to ensure you're on target. 
Reduce the unknowns and increase certainty. 
Put your strategy into testing or production.
Determine if your position holds water in real-time with real audience members.

The most important step. Learn and use data to inform improvements.

Competitive Analysis

Breaking down the advantages and disadvantages of the competition’s strategy allows us to identify optimal positioning and implementation.


Customer Journey Mapping

Make sure that you know the path your customers take before buying. This ensures that you have the proper content and functionality in place for the buyer at every touch point along the way. 

PPC & Go To Market Strategy

Launching a new product is like shouting into the void. A solid advertising and traffic acquisition plan can make or break your efforts.  When you spend money to make money, you need to be certain that your return is adding value. 


Digital Audit

Evaluating your current capabilities are essential to designing a plan that works for your team. Modern digital marketing is incredibly complicated and can easily overwhelm unprepared staff. Asset collection and creating can sometimes sideline your efforts. Prepare for the surge of effort it takes to launch new digital efforts. 

Change Is Constant

The only thing we can guarantee is that tomorrow will be unlike today. Everything in digital is rapidly evolving. It's imperative that you understand that and think of your digital ecosystem as a living, breathing organism that must either adapt of wither away. It's far more effective to keep pace than to engage in episodic digital overhauls, followed by a steady path towards digital demise. 

  • Set Goals and Measure KPIs

  • Use data & evolve your strategy

  • Know and meet your customers where they are

  • Embrace change and plan accordingly

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