I need a plan that keeps up

Digital Strategy

We start with a well-thought-out plan to ensure our output achieves initial goals and adapts to new ones along the way.

From discovery and product roadmaps to digital marketing strategy, you'll quickly find that S4 is not a one-size-fits-all marketing agency. Your brand doesn't belong in a box - and that's where we come in.

digitalstrategy-img-graphic-1
— Agility & Resiliance

Working Across Channels

A sound strategy is necessary for any successful digital endeavor, and ours involves assessing goals and resources before distributing the latter across a precisely selected number of channels based on projected return on investment. In short, we avoid uniform tactics in favor of applying each clients’ resources to their greatest potential.

As the digital space is impermanent and sometimes unpredictable, a key aspect of any strategy we employ for our clients is our agile workflow. This comprises us working in cross-functional teams capable of rapidly delivering products before entering the Continuous Improvement phase in which we constantly evaluate new data and insights and execute appropriate adjustments.

The Process

A strategy is nothing more than a well-informed guess. By testing and collecting data from your digital engagements you can refine your approach to ensure you're on target. 
1
Discover
Reduce the unknowns and increase certainty. 
2
Implement
Put your strategy into testing or production.
3
Test
Determine if your position holds water in real-time with real audience members.
4
Refine

The most important step. Learn and use data to inform improvements.

Competitive Analysis

Breaking down the advantages and disadvantages of the competition’s strategy allows us to identify optimal positioning and implementation.

competitive-analysis
customer-journey-mapping

Customer Journey Mapping

Make sure that you know the path your customers take before buying. This ensures that you have the proper content and functionality in place for the buyer at every touch point along the way. 

PPC & Go To Market Strategy

Launching a new product is like shouting into the void. A solid advertising and traffic acquisition plan can make or break your efforts.  When you spend money to make money, you need to be certain that your return is adding value. 

ppc-go-to-market-strategy
digital-audit

Digital Audit

Evaluating your current capabilities are essential to designing a plan that works for your team. Modern digital marketing is incredibly complicated and can easily overwhelm unprepared staff. Asset collection and creating can sometimes sideline your efforts. Prepare for the surge of effort it takes to launch new digital efforts. 

Change Is Constant

The only thing we can guarantee is that tomorrow will be unlike today. Everything in digital is rapidly evolving. It's imperative that you understand that and think of your digital ecosystem as a living, breathing organism that must either adapt of wither away. It's far more effective to keep pace than to engage in episodic digital overhauls, followed by a steady path towards digital demise. 

  • Set Goals and Measure KPIs

  • Use data & evolve your strategy

  • Know and meet your customers where they are

  • Embrace change and plan accordingly

Learn more about S4

Is S4's WaaS Solution A Good Fit For Your Umbraco Website?

In today's fast-paced marketing environment, staying ahead of the curve is a constant challenge. Over the past 15 years, at S4, we've not only embraced this challenge but thrived ...
Chris Lahey
Chris Lahey

Content Strategy and Search in the Age of AI

When the internet was first emerging, we relied on search engines like Lycos, Dogpile, and Ask Jeeves. Searchers needed an intimate understanding of query syntax to narrow results ...
Chris Lahey
Chris Lahey

Paving the way to equitable public transportation websites through accessible design

At Station Four, we believe that true accessibility is not a mere checkbox to be ticked off during the development process of a website or digital interface. Rather, it is a ...
Station Four
Station Four

Bridging the Gap Between Front-End and Back-End Development

Building a website requires collaboration between many teams. To the untrained eye, front-end and back-end website development may look similar but in reality, they are very ...
Jeff Wilson
Jeff Wilson

Understanding, Creating and Optimizing Your Google My Business Listing

Setting up a Google My Business Listing is one of the most important things a business with either a brick and mortar locator and/or servicing a particular geographic area can do ...
Station Four
Station Four

Comp to Code: The Master Plan

Each time you visit a web page for the first time, your browser looks at the front end code and assembles the files in a way a user can interact with. Since this process ...
Jeff Wilson
Jeff Wilson

Five Essential Tools to Improve Communication Working Remotely

There’s nothing better than sitting in a room full of creative professionals, collaborating on a big web development project. Ideas are flying, the whiteboard marker is squeaking ...
Station Four
Station Four

Why You Should Build Your Website on the Umbraco CMS

Sitecore, Drupal, WordPress, Umbraco—the website platform scene is rich with options. Over the years, S4 built and managed websites on many platforms, and along the way a clear ...
Chris Lahey
Chris Lahey

Worth a Thousand Words: Getting the Images You Need for Your Website (The Right Way)

You may have heard it said before: “A picture is worth a thousand words.” Back when the expression was first established in the early 1900’s, printed papers, articles, and books ...
Station Four
Station Four

Like what you see?

Let us help you create an online presence that will take your business to the next level.