When you're focused on growing

Growth Marketing

Growth happens in small, constant and iterative changes towards a set of goals, precisely measured with targeted tactics. When you're ready to grow, S4 can help you to get from A to Z.

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— Our Philosophy

Holistic, Agile and Accountable

Our approach to digital marketing is founded on the right audience, the right place, the right time, and the right message. From initial readiness to the development and execution of a killer digital marketing plan, we guide clients through this entire process.

Driven by data and creativity, we engage audiences at every digital touchpoint using tactics like paid search, SEO, social media, and content marketing. We also ensure that clients use the right internal tools and technologies to positively impact key business and conversion metrics.

The Process

A strategy is nothing more than a well-informed guess. By testing and collecting data from your digital engagements you can refine your approach to ensure you're on target. 
1
Discover
Reduce the unknowns and increase certainty. 
2
Implement
Put your strategy into testing or production.
3
Test
Determine if your position holds water in real-time with real audience members.
4
Refine

The most important step. Learn and use data to inform improvements.

Marketing Automation

If you're expected to grow in a substantive way you must automate the normal daily tasks associated with marketing, communications, and sales. This guarantees that each customer or lead is treated in the same way. This creates a measurable system that can be easily adjusted and tweaked for optimization.

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search-engine-optimization

Search Engine Optimization

The internet is arguably powered by search behemoths like Google, and incompetent or missing SEO can result in a website’s burial beneath a sea of results. Utilizing painstaking keyword research and the marriage of numerous digital marketing practices, however, we’re able to poise a website for peak organic traffic.

Paid Media Management

Among our several tools for generating traffic, paid media can be one of the most effective and is crucial to many digital marketing campaigns. We specialize in pinpointing underutilized niches a business can fill with precisely targeted paid media.

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content-marketing

Content Marketing

Today’s website visitors consistently expect quality content, and when a business can offer this, it no longer has to rely solely on paid ads, email lists, and the like. We excel at producing unique, engaging content that is aligned to customer interests, thereby promoting traffic and pushing conversions.

True growth is measured

"A rising tide lifts all ships". If you focus on your digital infrastructure, processes, systems and tools and approach growth as a holistic collection of small, targeted efforts then you'll find that your long-term strategic targets are easier to achieve than you originally thought. 

  • Set Goals and Measure KPIs

  • Use data & evolve your strategy

  • Coordinate and measure disparate campaigns

  • Test, learn, solve and repeat

Learn more about S4

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