We're not going to sugar coat it; writing copy for websites is challenging. Your consumer expects to be spoken to in a precise and targeted manner. Knowing how to say the right thing, to the right person, at the right time is key to a successful, marketing-focused website.
A modern website, backed by a marketing database or CRM, likely engages in a digital marketing tactic referred to as "Personalization". This means that one visitor, based upon their profile, may see different content than another visitor. Because of this, you may have to say the same thing in a unique manner for each unique audience type.
Clients often feel that they can write their own copy, but this almost never works. Clients are typically too close to their business and are not able to step outside of it to see things the way their audience expects. In addition, we have to satisfy non-humans when writing content to maximize SEO success. All of this adds up to make copywriting a complicated endeavor.
Listen to your data. Adjust your content and messaging to maximize success.
Breaking down the advantages and disadvantages of the competition’s strategy allows us to identify optimal positioning and implementation.
Make sure that you know the path your customers take before buying. This ensures that you have the proper content and functionality in place for the buyer at every touch point along the way.
Launching a new product is like shouting into the void. A solid advertising and traffic acquisition plan can make or break your efforts. When you spend money to make money, you need to be certain that your return is adding value.
Evaluating your current capabilities are essential to designing a plan that works for your team. Modern digital marketing is incredibly complicated and can easily overwhelm unprepared staff. Asset collection and creating can sometimes sideline your efforts. Prepare for the surge of effort it takes to launch new digital efforts.
The only thing we can guarantee is that tomorrow will be unlike today. Everything in digital is rapidly evolving. It's imperative that you understand that and think of your digital ecosystem as a living, breathing organism that must either adapt of wither away. It's far more effective to keep pace than to engage in episodic digital overhauls, followed by a steady path towards digital demise.
Set Goals and Measure KPIs
Use data & evolve your strategy
Know and meet your customers where they are
Embrace change and plan accordingly