Chris Olberding, Co-founder & Creative Partner.
CO is a hardcore ukulele player with a head for marketing and design strategy. For the past 10 years, he has provided creative vision and strategic guidance to the S4 team.
Heading up the design and strategy side of Station Four, Chris believes in being involved in both the planning and execution stages of projects. With a keen eye for detail, he keeps the team on course and ensures our work is up to S4’s high standards. His background of marketing and design makes him a double threat who is able to recognize opportunities, make smart business decisions, and foster a creative environment for day-to-day operations.
Chris owns more Funko Pop figures than any grown man should. In spite of that, he has been recognized as one of Jacksonville Business Journal’s 40 Under 40 and S4 has been named to the Gator 100, a list of the 100 fastest-growing businesses owned or run by a UF alumni, for the last two years. He figures he must be doing something right.
Four Quick Questions
What is your approach to working with a new client?
I simply try to be honest and direct. The beginning of a new business relationship is a lot like dating; it’s going to go a whole lot better if you can cut through the crap and be open to really communicating. When I come across someone who wants to approach every meeting as a hostile negotiation, we usually end up walking away from the project, because I know we are not going to be in a position to produce successful work.
What are some of your goals for Station Four?
Over the last few years we've transitioned into using more agile project management techniques both internally and with our clients. We've experienced great results from this but there's more processes and procedures for us to implement and lock down. We're also building tools that empower our clients in managing their relationship with the agency that I'm excited about.
What’s your next racing goal?
My training took a hard derailment after a couple kids came along. Hard derailment, like off a bridge which is over lava in a train made of explosives. My goal now is to work to get to a place where I can answer this question without laughing at myself.
How is fatherhood treating you?
It’s been wonderful. My son Ashe was born April 21st of last year. He’s just about 14 months old now and is starting to walk all about. UPDATE: It's been about four years since I first answered this question. Ashe is 5 and in kindergarten at Hendricks Elementary and I also have a one-year old son, Finn now. Both are amazing little goobers.
Four Quick Facts About Chris
Over 100k Tracks Scrobbled on Last.fm.
Was president of the UF Chess Club...briefly.
1st place in novice category in first triathlon.
Not all Right
Part of the 15% of the world that is left handed.