Meagan Peters, Digital Marketing.
With Meagan, you get ROI with a smile. Her creativity and willingness to roll up her sleeves to get it done means she brings a little bit of Meagan magic to every project she touches.
As Station Four’s Marketing Manager, Meagan Peters uses data and analytics to draw conclusions and make educated decisions on difficult marketing tactics. Her background in hospitality and convention marketing provides a fun and unique outlook for problem solving and strategizing. Meagan helps businesses of all sizes maximize ROI by using data driven strategy and marketing best practices to build campaigns and awareness. Her extensive experience with email marketing, social media and content creation allows her to develop campaigns and drive conversions for clients.
Being a Jacksonville native, Meagan enjoys spending time at the beach. Having spent the better part of the last decade in Orlando, FL, Meagan loves visiting the theme parks with her friends and family. When she does get downtime, she enjoys a good glass of wine paired with homemade culinary creations she crafts with her husband. She believes in self-guided personal and professional development by staying up to date on the latest marketing trends in and out of the office.
Four Quick Questions
Why did you choose marketing as a career?
My career in marketing started as an accident. I studied hospitality in school and had a passion for the travel and tourism industry. I accepted a position as a Marketing Manager with a small convention marketing firm with the hopes to grow my hospitality experience. Little did I know, I would evolve and grow into the marketing leader I am today. After getting my feet wet with small projects, I started to run full marketing campaigns for clients. I decided to get into hospitality marketing full time and gained even more technical experience on running campaigns and managing large budgets.
What is your favorite marketing tactic?
Social media has always been a favorite tactic of mine. Having spent the majority of my career in hospitality and convention marketing, sharing fun experiences and generating emotional engagement brings joy to all parties involved. With social media’s ever-changing algorithms and platforms, I am kept on my toes having to evolve strategy to keep up with market trends and the competition.
What is your favorite destination you have ever visited?
Having traveled to many locations around the world, my favorite destination I visited was Amsterdam. The beautiful architecture, fascinating history and eclectic vibe make Amsterdam an amazing place to travel. When I visited in 2014, the museums, food and surprisingly authentic hospitality made every moment of my trip memorable.
What is your favorite pastime?
Spending time at the beach always puts a smile on my face. Whether it be one of North Florida’s beautiful beaches or the amazing white sand of the islands, the sun on my face and sand between my toes always seems to make my day.
Four Quick Facts About Meagan
Loves a good culinary creation paired with a great glass of wine.
Mom to Ava Nicole and Duval the shih-tzu.
Not all who wander are lost.
Always in need of vitamin sea.