Olivia Whitt, Digital Designer.
Olivia applies a hands-on approach to design, preferring to be in the thick of things rather than on the sidelines. She brings a heap of know-how and a sprinkle of spunk to the design team at S4.
Olivia joins S4 as a digital designer blurring the lines of fine art and design with her background that also includes illustration and printmaking. She brings a unique perspective to problem-solving for client’s needs, and a hunger to stay on the cutting edge of design trends. Olivia earned her B.A.S. in Digital Media and Graphic Design from Florida State College at Jacksonville.
When she’s not spending time creating user-focused smart designs for clients, she leads her team to victory in Overwatch. S4’s resident Scream Queen, Olivia regularly crushes industry stereotypes alongside fellow female creators with her work in horror comics and illustrations.
Four Quick Questions
Why do you think creative problem solving comes up so much in design?
As a designer, I sometimes struggle to effectively communicate to others exactly what it is I do. I suspect this is also the case for others in my field. I think a lot of us try to multipurpose “design” as both a method of solving problems and as a tangible outcome we can point to our success. For me, being a designer means I am all at once directly responsible for how my designs impact the world; and also only one part of a team of creatives working together to come up with evolving answers to problems. Problems change, so should solutions.
When people hear illustration they typically think about books or comics, but how is illustration used in marketing?
People tend to be very visual. The Egyptians were using imagery and trademarks to advertise services before people could even read. Some people associate illustration with cartoons and thus deem them “childish” and unprofessional. I challenge that assumption by citing examples like Japan with its $16 billion dollar marketing strategy known as “Yuru-chara”; cartoon mascots designed to represent a specific product, business, or village. In most cases, these 2D mascots have become so recognizable that even people who don’t speak Japanese still know what products and services they represent. That’s the power of illustration in marketing.
What do you think most people don’t know about UX?
The term “UX” has become somewhat of a buzzword in this industry. To understand UX is to understand our role as designers to simplify complex ideas for more efficient communication. Successful UX makes sure our audience knows what we need them to know so that we can take our users from amateurs to pros in as few steps as possible. I think a lot of us are hit with cognitive bias and thus we forget sometimes that what we know, and what we think our audience knows, and what they actually know are wildly different.
Sure, your design is great, but how are your cat facts?
Come at me bro. No seriously, I could talk about cats all day. Fun fact: before I was a designer I was on track to be a Veterinarian. I even have a B.S. in biomedical science to back it up. I was three years deep into my career as a vet tech at a cat only hospital before a fateful conversation over noodles gave me the courage to go back to school for design. I’ve never looked back but I still carry my love of animals into my work as a designer as often as I can.
Four Quick Facts About Olivia
Has escaped from 6/7 Escape Rooms
Learning ASL, German, Italian, and some Asian languages.
Dreams of owning a cat cafe/bookstore.
Loves visiting friends and family in Canada and Germany.