Public transportation agencies are trying to do a lot with very little. Because of this, we focused on the tools and resources that would add the most value as quickly as possible. Measurable audience engagement is predicated on useable, digital interfaces. Our first challenge was focusing on the riders:

• Created a digital fixed-route and schedules system.
• Added solutions for micro-transit and para-transit
• Created marketing engagement points that were tied to operations data for routes & service alerts

Creating one system to serve multiple customers is a heavy lift. A multi-tenant application has to be flexible enough to serve all customers but rigid enough to control the experience across all. Balancing those two opposing forces is key.

• Heavy usage of cloud computing and cloud based storage
• Dev Ops work planning and pipeline management
• Web and mobile responsive user interfaces. 

An accessible product is never really achieved. Accessibility is a mindset and dedication toward inclusivity that starts and the beginning of the product design process. We bake accessibility into everything we do and perform testing to ensure that as the product changes, we do not introduce any aspects that will make our products less universally accessible. 

So you've got a new product. Now what? S4 paired everything we know about sales and marketing to execute a go-to-market strategy. This consisted of intelligent targeting based on acquired CRM data, account-based marketing, and coordinated networking initiatives, all tied into HubSpot Marketing, Sales, and Website Hubs.