Using Clarity to Provide a Better User Experience
One of the largest challenges Corridor faced with their digital redesign was a lack of clarity. Over the years they had developed a good deal of content for their website that used general and thereby vague language to describe their services. The result was a website filled with words that said very little. Station Four’s team worked directly with Corridor’s marketing team to simplify the messaging and build a site narrative that would increase usability and conversions. The design features a mixture of photography and custom illustrations that were used to cut down the amount of text on a page, without losing its clarity and emphasis.
A Redesign for an Already Respected Brand
As part of its effort to bring clarity to the overall brand, Corridor had just recently undergone a name change from “The Corridor Group” to simply, “Corridor.” The intended effect was to create a new brand identity that would take the already well-respected company into the future. The team at Station Four concepted and designed a modern logo for this new identity that would visually communicate the brand’s overall mission to be a trusted partner in the industry. The team then used the new brand identity to create a full collateral suite for Corridor and to inform the entire look-and-feel of the website. The result was a unified brand presence across all platforms and mediums.
Taking Their Brand on the Road
Corridor needed a tradeshow booth that would not only pique the interest of potential clients in a busy conference space, but entice them into staying to explore materials, and talking to a company rep. Our designer used a bright yellow from the brand’s palette to draw attention to service offerings. Clear icons were used to quickly convey information, while simple, yet powerful messaging highlights Corridor’s experience in the industry.