SaniGLAZE serves two different purposes with its digital efforts. First, SaniGLAZE educates facility managers on the benefit of their innovative tile and hard surface solution that requires less time and a lower price than replacement. The seven processes serve markets from healthcare to education. 

Secondly, SaniGLAZE is growing its fractional franchise program with franchisees throughout North America. Training and developing these relationships allows SaniGLAZE to expand its reach to serve facility managers with a cost-effective alternative. 

SaniGLAZE has two websites serving the two needs. SaniGLAZE.com serves as an educational resource for facility managers, including process breakdowns, market features, blog posts, and the history of the company. This website serves as a lead generator for the franchisees. Franchise.SaniGLAZE.com features resources for potential franchisees. This page provides additional details on what it means to be a fractional franchisee and how it can benefit someone who is currently in the space. 

Both websites use the HubSpot CMS platform, allowing all the information to be shared across one CRM. Workflows have been created to keep things organized and assign leads accordingly. 

• Hubspot CMS platform
• Agile project management
• Milestone-based deliveries to ensure everyone is involved in critical decisions

By hosting within the Hubspot environment, marketing is made easy. Forms, blogs, landing pages, and CMS are all hosted with Hubspot to create a seamless marketing infrastructure. 

Targeted messaging allows SaniGLAZE to see how their customers are reacting and using their sites. Adjustments can be made to ensure that the best experience is had by everyone who visits their sites.