Using a content-first approach for strategic execution
Recently named by Forbes as a #1 franchise to buy, Brightway had the numbers, the press and a winning system in place to scale its marketing efforts in order to attract prospects looking to buy into a strong franchise system. The team at S4 worked closely with Brightway using a content-first approach to craft their value proposition and messaging for each page and then design and build the site that enhanced the delivery of the content for a strong user flow and conversion rate.
Designing to support marketing goals
As one of the final digital touchpoints of a long-term, multi-channel campaign initiative, the website served the specific purpose of presenting the facts about Brightway’s winning system and educating prospects on the next steps. The strategy, content and goals required a design that was bold, message-driven, but not message-heavy; light, but also strong. To this end, Station Four designed page layouts along with custom icons and illustrations throughout the site that allowed each page to present the proper amount of copy while remaining highly consumable for the user.