Brightway Difference

Web Design & Development

Brightway is an insurance franchise with over 130 owners in its system. As part of its growth and expansion strategy, Brightway Difference markets and sells its franchise model to potential owners throughout the US. Working closely with Brightway’s corporate marketing team, Station Four designed and developed a website and other digital initiatives to help increase both the quantity and quality of online leads.

Using a content-first approach for strategic execution

Recently named by Forbes as a #1 franchise to buy, Brightway had the numbers, the press and a winning system in place to scale its marketing efforts in order to attract prospects looking to buy into a strong franchise system. The team at S4 worked closely with Brightway using a content-first approach to craft their value proposition and messaging for each page and then design and build the site that enhanced the delivery of the content for a strong user flow and conversion rate.

Pretty good, right? Say hello and see what we can do for you.

We trust that our work has blown your mind. It might be a good idea to take a deep breath, count to ten, and just send us a message.