Fidelity National Title
Brand Development
As a subsidiary of Fidelity National Financial, Fidelity National Title is one of the largest title insurance companies in the nation. They partnered with Station Four to refresh their brand assets and develop brand standards that would serve to unify and strengthen their brand throughout their many locations.
Creating Modular Brand Elements
When it came to marketing materials, FNT’s needs were varied. The brand elements that S4 created needed the flexibility to quickly adapt to current and future marketing needs and initiatives, without compromising the brand standards that were being established.
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Visualizing the Data
As one of the largest title insurance companies, one of FNT’s needs was the creating visual elements to show their data in marketing materials. Station Four created standards for creating these visual elements that aligned with the brand and the consumer’s needs.
Design Across Media
For the brand redesign to be truly successful, the standards created, and the resulting elements, would need to hold their own across all media. From print brochures to web designs and email templates, S4 created guidelines that FNT could use for virtually any future initiative.
Know Before You Close Campaign
The campaign was part of an effort to inform FNT customers about “Know Before You Owe,” a ruling from the Consumer Financial Protection Bureau (CFPB) that requires the use of two new mortgage disclosure forms. “Know Before You Owe” requires that a mortgage company use two new disclosure forms. Station Four was tasked to take all the legal explanations and information about the new forms from the CFPB and condense it into a single double-sided document that FNT could hand to a customer. S4 also utilized the latest trends in data visualization to make the information more digestible to readers.
