Aligning Image with Message
GP2C was founded on the simple principle that it is unacceptable for girls to lose the ability to walk, speak, and use their hands. They needed a stronger web presence and an updated brand image that projected their core beliefs.
A brave new logo
With a goal of unifying and consolidating GP2C’s brands, we created a fresh new look and feel with a modernized flower logo and bold color palette. In addition, weupdated the supporting graphic language to provide cohesive messaging throughout the GP2C web properties.
Building a Strong Foundation
We kicked off the project by conducting extensive research that included data analysis and audience research that informed detailed journey maps and audience personas. With this foundational work, we were able to create a structure that ensured we delivered the right content to the right user when they needed it.
Getting the Word Out
Starting with the updated logo and color palette, we designed a clean site that is built to current web standards and provides an exceptional experience for the user. An easy-to-use CMS makes the site simple to keep fresh with new content.