Hope Starts Here
Web Design
A part of the Baptist Health network, Wolfson Children’s Hospital is a not-for-profit organization that treats all children in the region regardless of ability to pay. Baptist Health partnered with Station Four to create a microsite that would support a large-scale regional donation drive.
Staying Focused on a Tight Deadline
With a campaign that included TV spots and paid media, the Hope Starts Here page had a deadline that couldn’t be moved… even by an impending hurricane. S4 made open communication with the Baptist team a priority throughout the project, which allowed us to progress at a steady pace, address any issues quickly, and launch the site in time for the first TV spot.
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Healthcare from the Heart
As a children’s hospital that relies on the generosity of the community to offer their patients lifesaving care, it was essential to create a look and feel that communicated the importance of Wolfson’s work. S4 worked closely with the Baptist team to create a design that leveraged powerful images and videos that focus on the personal stories of two Wolfson patients.
Since the page is not part of the existing website, it has to communicate information clearly and be simple for the user to navigate. The top of the home page is clean, with the main focus on videos featuring the stories of Claire and Christian. Links to donation and volunteer forms are prominently displayed below the videos to help users donate or find out other ways they can contribute.
Thoughtful Design that Reinforces Messaging
Since the site was targeted on the donation drive and strongly focused on the patient stories, we kept the design simple with colors using white space and the colors in Wolfson’s logo to highlight messaging and action. Adding warm design elements that looked like they were drawn by the children kept the site light-hearted and hopeful without distracting from the overall purpose of the site.
