Lords of Sapelo
Illustration & Wordpress CMS
Video production company Lords of Sapelo teamed up with Station Four to create a platform that showcases LoS' their original videos, songs, and most of all, their personality. Taking the wacky 'squid sandwich' concept that LoS had used for a few years, S4 explored and refined the concept into a fun, recurring theme throughout the website.
-
Taking an old concept and making it new
The team at Lords of Sapelo were keen on carrying the concept of "the squid" over to the redesigned website, but with a new direction. In order to bring the squid more into the forefront of the design, we presented several custom illustrations that would allow the squid to work as a strong brand component on the website.
Creating 'The Squid'
In the process of creating the Lords of Sapelo squid, we went through several versions of the design, exploring concept, color and placement before going with the final rendering of the hip squid complete with slouchy hat and glasses.
