For consistency with EmployBridge's brands, we sought a lightweight design with MedicalSolutions's new website. Given the company's industry, we also aimed for a sophisticated edge, so to speak. These emphases culminated in a site light on content and replete with white space.
Standing Out but Fitting In
As we produced several sites for the EmployBridge family, it was imperative that MedicalSolutions' new site fit neatly among them but still retain its identity. Connections between it and Select Staffing's site, for example, are apparent. These common aspects in conjunction with MedicalSolutions' uniquely modern, clean aesthetic resulted in a site with clear ties to a larger brand but a character all its own.