Olive My Pickle
Branding & eCommerce
Olive My Pickle is a Jacksonville-based retailer offering brine fermented pickles, gourmet olives, and small-batch organic and artisanal deli items throughout NE Florida and the surrounding region. They partnered with S4 for a brand and site redesign, that included their first ecommerce platform.
Telling the OMP Story with Design
The people at Olive My Pickle love what they do as well as their community. One of their core values is to be a “salt of the earth” business that is known for adding flavor to the community. Because of this, their design aesthetic combined (among others) a lightness and warmth with minimalism and soul. This aesthetic not only inspired the design, but was expressly communicated through the elements that, woven with the copy, told the company’s story.
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Building an Ecommerce Platform
With their products already in stores and at Farmer’s Markets throughout the region, OMP was ready to expand their sales through an all-in-one ecommerce platform that would allow them to market and sell online. Using Shopify as the main platform, Station Four created a custom theme and design to create a seamless shopping experience from homepage to checkout cart.
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