When you are focusing on your brand awareness, it helps to have a consulting team on your site. That’s exactly why PetGuard needed us to help consult with them on their web design overhaul. To add to the challenge, a brand refresh would be following the project so it had to be built knowing the site would need a reskin in the near future.
We wanted PetGuards customers to have a consistent experience from site to shelf by keeping true to the current mass marketed product. This was an important decision, as we knew a full re-brand was on its way - to add an interim brand might add unnecessary confusion for PetGuard’s customers.
Building the Site
Inspired by existing packaging, we built the site to showcase the energetic and playful feel the brand had already encompassed. We paired that with a more modern look and added the all too adorable cat and dog photos (which may have been the most fun photo selection process we’ve had to date). The prior site consisted of old, outdated, or simply necessary elements and information, that we were able to rebuild and improve with the new site design.
After the site launched, PetGuard received many compliments from customers and retailers alike. The initial goal was to stand out from their competition, especially at conferences, and we helped them achieve just that!