The PetGuard 2.0 project focused more on rebranding than the need to update outdated pages like the PetGuard 1.0 project. Sticking to the need for a cohesive experience from site to shelf, we embarked on a journey to align PetGuards brand to the benefits it has for their customers furry friends.
The original branding assets were bold and colorful. When looking at the brand and what it stands for, S4 decided it would be best to highlight the healthy and holistic nature of PetGuards products. This meant creating a more natural and earthy feel to the brand site.
Because the new branding was being developed within their packaging partners, we were able to use their packaging design as a source of inspiration for the site. Utilizing a more modern yet natural feel to establish the brand as a healthy and holistic pet food option became our top priority when making design decisions.
In the end, the site was yet another touchpoint in the PetGuard user experience, bringing brand recognition and holistic importance to the site. With compliments from customers and vendors alike, PetGuards Website Rebrand was a success.