Smith's Farm
Responsive Web Design & Messaging
Smith’s Farm, Inc. is the largest broccoli grower and distributor east of the Mississippi. Founded in 1861, the Smith family has been growing produce in Maine for more than 150 years and in Florida for the past 20. To create a foundation for their growing brand’s digital strategy, they partnered with Station Four to complete a website overhaul.
Placing an Emphasis on Legacy and Quality
For over six generations, the Smith family has built the Stag Brand into a trusted name. Their ability to seed, harvest, package, and deliver their produce to grocers along the east coast has helped them maintain the quality of their product, even as they’ve grown their operation. The site’s design and functionality was created to highlight both the Smith’s Farm legacy and their dedication to growing produce in a sustainable way.
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Custom Design Elements
Using photography provided by Smith’s Farm, we built an image-driven site that would encourage visitors to explore and learn about the different offerings, practices, and community projects that make the Farm a well-loved organization throughout the region. The design was enhanced by custom icons that unified page headers and added another level of sophistication to the user experience.
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Making a delicious first impression
Smith’s Farm is known for their fresh produce. We designed a business card that strongly communicated the quality of their crops through the use of colorful images. Brand colors and fonts were also used to create a look and feel that blended seamlessly with the website.
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Letting the freshness show
With such top-quality produce, it was important to design a package that highlighted freshness. Our designer emphasized the naturally vibrant color of the broccoli by designing the bag with enough transparency to let the green show through while still allowing the logo to pop.
