A Large-scale Catalog Redesign
One of the largest projects that S4 has worked with UltraTech on to date was the redesign for their flagship site, spillcontainment.com. This site housed all the information about UltraTech as well as their over 300 unique products. Since this large number was likely to continue growing over the next few years, the team at S4 needed to step back and create a site architecture to support that growth as well as a CMS that would give the marketing team at UltraTech the ability to feature certain products at different times and continually optimize product pages for search as needed.
Optimizing for Search
Among other things, UltraTech looks to S4 for data and insights about its marketing efforts as well as implementation of key strategies. One of the primary objectives of the redesign and subsequent marketing campaigns was to see a lift in organic traffic. To this end, they leveraged S4’s SEO insights and content team to write optimized product descriptions for their most popular sellers.