Watson Realty

Social Media Campaign

50 years after their founding in 1965, Watson Realty Corp. has grown to include more than 1,200 sales associates, 450 employees and 46 sales offices serving Northeast and Central Florida and parts of South Georgia. To celebrate their 50th year, Watson turned to Station Four to develop a social campaign that would engage with their brokers, employees and customers alike.

A Cross-platform Social Campaign

Working closely with Watson’s marketing department, Station Four was given the concept “The Golden Year” and asked to create a three-month social media strategy that could cross between social platforms and grow engagement between brokers, employees and customers. To fully realize the engagement’s potential in developing brand trust, Station Four quickly stood up a microsite at “wearewatson.com” for the 50th Anniversary and populated it with historical articles that celebrated the company’s growth and helpful articles about home-buying. The site became the cornerstone piece from which specifically developed content was scheduled and flowed out to social platforms like Facebook, Pinterest, Twitter and others.

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