iMethods
Web Redesign & Marketing Strategy
iMethods is an award winning family of Healthcare consultants and IT recruiters with a personality that makes them stand out from everyone else in the industry. They came to Station Four to develop digital marketing initiatives and redesign their website to better showcase their company culture and recruit talent through their Jobs portal.
Highlighting a Culture
The main objective for the redesign was to make the site a better recruiting tool for people looking to work with iMethods. Their unique company culture made this part of the design a lot of fun, as it’s well-defined by a love for people and core values. When it came to design, we used a good amount of photography, a bright color scheme, and custom icons and features throughout the site.
Skinning the Jobs Portal
Organizing and displaying current job openings on the new website was crucial. For the Job portal, we pulled the job postings from the CRM that iMethods uses into the site. From there, we designed the search and the user experience to provide a unified experience throughout.
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About the People
It was important to make sure that each recruiter had their own place on the website. With our direction, the team at iMethods hired a photographer to come take individual photos of each employee for the website. We then designed a functional bio page that could house the fun bio that the company provided for their employees.