MD Anderson
Strategy & Website Design
Baptist MD Anderson Cancer Center provides extraordinary care to patients diagnosed with cancer using cutting-edge technology, therapies and a multidisciplinary team of specialists. Station Four partnered with Baptist Health and coordinated with the hospital marketing team and physicians to design a beautiful and content-rich website for prospective patients and their families.
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A Complex Project
Baptist Health opened a new cancer center and needed an avenue to digitally communicate their message to the community. They worked with Station Four on previous web design projects so they entrusted us to take the lead. We used our years of industry expertise to strategize and create a website that would offer both flexibility for the hospital divisions and create a unique online user experience.
The Station Four team coordinated with 10 cancer divisions that each consisted of their own stakeholders and experts to build 1 main website and 10 microsites – one for each cancer division. The main website and each individual microsite consisted of its own intricate information architecture, making this project complex. The S4 team worked together with each department to build a beautiful website and deliver accurate and relevant information.
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A Complex Project
To gain a better understanding of Baptist Health’s needs, the Station Four team performed extensive research on industry best practices and previous projects. We decided to use a modular design concept because it allowed for flexibility among the individual cancer divisions.
We built simple templates that would offer consistency among the divisions. Each template consisted of a header and footer. We then created basic components and patterns that could be reused across the main website and the division sites. We organized these components based on the needs of each cancer division to build dynamic layouts that would incorporate their specific content.
Multiple Microsites
We worked hand in hand with doctors, managing directors, nurses and stakeholders to create individual microsites for each cancer division.
Because the microsites were complex and consisted of their own architecture, content, and images, we used the modular approach to create customized layouts and templates for each division. The finished product consisted of 10 different microsites that branched off of the main MD Anderson Cancer Center website.
Front End Coding
Our web developers utilized the modular design system and customized wireframes to write the code for the front-end of the website. We coordinated with the Baptist Health’s IT department to share the coded templates for their team to build the back-end code for the website.
Stakeholder Coordination
Working with a complex hospital system to build a complex website and numerous microsites requires excellent coordination and project management skills. The S4 team seamlessly worked together with dozens of stakeholders, the hospital marketing and IT departments, and physicians and nurses to ensure the web design and content relayed the new facility’s important message to the community. It was truly a collaborative effort from both the S4 and hospital teams to bring this project to the finish line.
