HOLISTIC, AGILE AND ACCOUNTABLE.
Our approach to digital marketing and consumer engagement ensures we’re reaching the right audience, in the right place, at the right time, with the right message. From initial readiness to the development and execution of a killer digital marketing plan, we guide you through the full process.
RIGHT TOOLS FOR THE JOB.
Driven by data and creativity, we engage audiences at every digital touch point using tactics such as paid search, SEO, social media and content marketing. We also ensure that you are using the right internal tools and technologies to positively impact key business and conversion metrics.
A Roadmap to Digital Excellence.
Our years of experience have resulted in a process that ensures your digital readiness, targets your audiences, uses the right tactics and measures what matters most.
DISCOVERY AND READINESS
The Station Four digital discovery and readiness review involves us digging deep into our clients’ products, services, people, processes, tools and technologies to ensure the organization is prepared to leverage digital to its fullest extent. The goal of this exercise is to identify specific gaps and opportunities that our team can address either consultatively or through highly accountable execution.
AUDIENCE PERSONAS AND JOURNEY MAPPING
Driven by discovery, data and behavioral analysis, Station Four develops marketable personas for our clients’ targeted audience(s) ensuring that all marketing and communications initiatives are as effective as possible. Part of better understanding who these audiences are includes understanding the decision-making journeys they take and the different touch points along the way where engagement opportunities exist - what content is consumed when, where and how.
Once Station Four understands our clients’ targeted audience(s), their journeys and where we can engage them appropriately, we do so using a variety of digital marketing and communications tactics - search, social, mobile, etc. Unique, useful and relevant content plays a major role to help drive consumer-controlled conversations. Sometimes, traditional marketing is required, and we can support that, too, through various digital tools and technologies.
REPORTING AND ANALYTICS
Station Four’s reporting methodologies are built around transparency, accountability and measuring what matters most. Internally, data and creativity drive both strategy and tactical recommendations. Externally, we present intelligent reports in a manner that best fits the audience; whether for the CEO or the social media community manager. Our reports don’t spawn from templates. They’re customized views into our performance as your agency.