HOLISTIC, AGILE, AND ACCOUNTABLE.
Our approach to digital marketing is founded on the right audience, the right place, the right time, and the right message. From initial readiness to the development and execution of a killer digital marketing plan, we guide clients through this entire process.
THE RIGHT TOOLS FOR THE JOB.
Driven by data and creativity, we engage audiences at every digital touchpoint using tactics like paid search, SEO, social media, and content marketing. We also ensure that clients use the right internal tools and technologies to positively impact key business and conversion metrics.
A Roadmap to Digital Success.
Our expertise and years of experience have resulted in a process that supports digital readiness, accurately targets audiences, uses the right tactics, and measures what matters most.
DISCOVERY AND READINESS
Our digital discovery and readiness review involves us digging deep into our clients’ products, services, people, processes, tools, and technologies to prepare their organizations for leveraging digital to its fullest extent. The goal of this step is to identify specific gaps and opportunities that we can address either consultatively and through highly accountable execution.
AUDIENCE PERSONAS AND JOURNEY MAPPING
Propelled by data and behavioral analysis, we develop personas for our clients’ targeted audiences so that all marketing initiatives are as valuable as possible from the start. Better understanding who these audiences are includes understanding the decision-making journeys they take and the different touchpoints along the way where engagement opportunities exist.
SEARCH ENGINE OPTIMIZATION
The internet is arguably powered by search behemoths like Google, and incompetent or missing SEO can result in a website’s burial beneath a sea of results. Utilizing painstaking keyword research and the marriage of numerous digital marketing practices, however, we’re able to poise a website for peak organic traffic.
PAID MEDIA MANAGEMENT
Among our several tools for generating traffic, paid media can be one of the most effective and is crucial to many digital marketing campaigns. We specialize in pinpointing underutilized niches a business can fill with precisely targeted paid media, ensuring resources aren’t wasted and the intended audience is reached.
SOCIAL MEDIA STRATEGY
Social media can be a vital component of a business’s online presence, and its strategy can affect that business’s identity beyond the digital realm. We determine appropriate platforms and activity to pursue, keeping in mind goals and resources as well as industry-specific concerns and audiences.
INBOUND AND CONTENT MARKETING
Today’s website visitors consistently expect quality content, and when a business can offer this, it no longer has to rely solely on paid ads, email lists, and the like. We excel at producing unique, engaging content that is aligned to customer interests, thereby promoting traffic and pushing conversions.
Local search success necessitates fine-tuning a number of factors for accuracy and completeness, not to mention the typical array of complexities that accompany capable SEO. We navigate the intricacies of local search engine optimization with virtual ease, ensuring a business’s local digital representation remains competitive.
REPORTING AND ANALYTICS
Station Four’s reporting methodologies are built around transparency, accountability and measuring what matters most. Internally, data and creativity drive both strategy and tactical recommendations. Externally, we present intelligent reports in a manner that best fits the audience; whether for the CEO or the social media community manager. Our reports don’t spawn from templates. They’re customized views into our performance as your agency.