HOLISTIC, AGILE AND ACCOUNTABLE.
Our approach to digital marketing and consumer engagement ensures we’re reaching the right audience, in the right place, at the right time, with the right message. From initial readiness to the development and execution of a killer digital marketing plan, we guide you through the full process.
RIGHT TOOLS FOR THE JOB.
Driven by data and creativity, we engage audiences at every digital touch point using tactics such as paid search, SEO, social media and content marketing. We also ensure that you are using the right internal tools and technologies to positively impact key business and conversion metrics.
A Roadmap to Digital Excellence.
Our years of experience have resulted in a process that ensures your digital readiness, targets your audiences, uses the right tactics and measures what matters most.
DISCOVERY AND READINESS
What We Do - Conduct a collaborative review of your people, processes, tools and technologies designed to ensure your team is prepared • Provide specific recommendations to help drive the shift towards manageable and accountable growth • Monitor and collaborate with you during the digital readiness process to ensure expectations and change are being managed appropriately
AUDIENCE PERSONAS AND JOURNEY MAPPING
What We Do - Take the guesswork out of target marketing communications by clearly outlining each audience’s goals, wants, needs, challenges, objections and expectations • Create audience persona cards and decks to ensure that all creative, messaging and iterative offers are targeted effectively • Identify possible touch points along a personas journey and specify points that can be turned into opportunities
What We Do - Conduct Digital Discovery and Opportunities Analysis which aid us in determining which tactics to deploy • Develop a 3-12 month Digital Marketing Plan based on industry trends, audience intelligence, business objectives and other variables, so that tactical efforts can be strategically focused
REPORTING AND ANALYTICS
What We Do - Analyze specific tactic data and trends providing them to you in weekly, monthly or quarterly data-driven reports • Tell a story with our detailed reporting processes – specific campaign performance, opportunities for improvement and conversion expectations