Creating the Happy User
Great websites aren’t just about producing a nice-looking page: they should also be accessible and valuable, and we address these objectives throughout the entire design and development process without forgetting about the bottom line. If a website creates a positive and worthwhile online experience, people will use it and share it.
Multitude of Benefits
User experience design is a dynamic field that asserts a lot of influence and presents a slew of potential challenges, but the benefits of successful user experience can be extraordinary. We are able to prevent the majority of possible issues from the outset, saving resources and increasing return on investment. As experienced UX designers, we know what it takes to make the symphony of elements that form an effective UX.
Usability testing can be an indispensable part of UX design, as it allows for real-time user interaction and thereby real-time adjustment. While there are several different means by which we can conduct usability testing, the process as a whole is nevertheless valuable in lending a positive UX to the final product.
Developing web personas in the early phases of web design is an incredibly helpful method of identifying the various behaviors and personality traits of a target audience. After developing personas, we use the insights gleaned from those personas to make a website that better focuses on the needs and wants of its particular audience.
Interactive prototyping allows us to breathe some life into the preliminary designs we share with clients. Prototypes are also a great way to start experiencing the website as it is built, to gain valuable feedback from the client and save on overall time and resources.
After establishing a client’s goals, we analyze current web traffic and funnels (or lack thereof) to identify factors—often poor or unfocused UX—preventing conversion. Knowing through the aforementioned usability testing where in the conversion funnel and why a website is losing traffic enables us to address the issue and push potentially valuable but otherwise passive traffic toward engagement.