Multiple marketing channels can be deployed at any time throughout your project timeline.
The Old Way of Thinking
Traditional agencies are often locked into an outdated mindset that doesn’t allow them to change course, even when it’s in the client’s best interests. With a specialist agency, clients are locked into contracts for services that won’t generate sustainable or justifiable outcomes, and an SEO or PPC firm will keep telling them all they need to do to get better results is spend more money.
Getting Agile
It’s common sense to exert the most energy on work that’s going to get us closer to achieving our goals. By applying agile project management principles to our clients’ marketing efforts, we are able to fully leverage the talents of our cross-functional teams of strategists, marketers, designers, and developers to produce quick, measurable results.
What goes on in the S4 Agile Marketing Process?
The Agile Marketing Process is designed to offer the most streamlined approach to completing your project. It also allows for the flexibility of introducing new channels or phases at any time during a sprint. The following information outlines how a project is addressed from its start to ongling efforts to improve.
Our Approach:
Build: Traffic
User data is the foundation of our agile marketing efforts. We start our process by focusing on increasing the traffic flow to your website. Our team identifies the tasks that will achieve the greatest outcomes, then prioritizes those tasks to plan out and execute sprints.
Build: Alignment
Once we are drawing a reliable flow of fresh traffic, we are able to use data to determine how users are interacting with the site. This data shows us how we can add, reorganize, or remove content to better align the messaging and available information with users’ needs.
Optimize: User Experience
Data is also the key to helping us figure out how to improve the user experience. Our team uses this information to see which elements are working...and which aren’t. We can then focus on making the site more intuitive and easy to use.
Optimize: Conversion
During the Conversion phase, we zero in on making sure your site effectively guides users toward converting into customers. Our team starts by identifying any barriers in the conversion funnel. Then we diagnose the problem, brainstorm solutions, and test our work until the barriers are gone.
Grow: Engagement
By this point in the process, we have a reliable flow of traffic coming to the site, finding the information they need, and enjoying a positive user experience. Our main objective during the Engagement stage is to see what we can do to get users to see your site as a resource they will use again and even recommend to their friends and colleagues.
Grow: Campaigns
A well-executed paid search, social, or email marketing campaign, can be a valuable source of qualified leads. Our team uses what we’ve learned about your site’s audience to craft content that will connect with your target customer in both the ad or email and on the landing page.
Interested in starting?
Our skills and processes are best in class, but they have nothing on our people. If you’re looking to start right away or would like to talk to a strategist about an upcoming project, give us a call.