JTA

Digital Strategy & Web Design

The Jacksonville Transportation Authority (JTA) entered into an ongoing partnership with Station Four to improve the web experience for their users with a larger focus on mobile. The first phase of improvements included an accelerated redesign of their current website, making it more modern, user friendly and responsive.

KEY ELEMENTS

To meet launch requirements set by JTA, phase 1 retained the current website’s code architecture, but contained the look and feel of a brand new site. Increased visibility for key navigation items, better organization and smoother functionalities throughout were some of the new design’s key elements.

REORGANIZING BUS SCHEDULES

The organization and display of JTA bus schedules is one of the site’s primary functions. Through informal user testing and iterations, S4 took the existing backend structure of the schedules and reworked their organization and feel for a more intuitive experience on both desktop and mobile devices.

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