Intuitive Design for Effective User Interfaces
Functionality should be as close to self-evident as possible, with obvious wayfinding, and clear indicators of interactivity. Companies often emphasize aesthetically pleasing design without considering how users will interact with it. Instead of providing them with the information a prospect might be seeking, companies try to push them to a purchase. Everyone has had the experience of an unnavigable site, an annoying popup, or an irritatingly-placed advertisement. As you can imagine, the bounce rates these sites are sky-high.
Different From User Experience, But Related
User interface design isn’t exactly the same as user experience, though the two are tightly bound. UX includes all the interactions a potential user or customer might engage in with a product, regardless of platform. It encompasses the process of research, analysis, prototyping, and iteration a product undergoes in order to ensure the highest quality of interaction with users. Nearly every product you interact with has a user experience, whether it’s your car or your coffee mug.
User Interfaces So Good, They’re Nearly Invisible
UI design focuses more on the actual means by which you’ll interact with a system, and tends to apply almost exclusively to digital products. This activity often involves the consumption of the same research that the UX designer conducted, but the actual design focuses more on the look-and-feel of the product, and its implementation across all possible platforms that a user might experience it in. Qualified UI design effectively translates your brand’s strengths and visual assets into a product’s interface, while guiding the user (visually, aurally, textually) to their goals across all sizes and platforms.