Evaluating Your Competitors’ Strengths and Weaknesses
Getting a sense of who your competitors are and what they are doing can be instrumental in forming an effective marketing plan. A full competitive analysis includes assessing the strengths and weaknesses of your direct and indirect competitors in both the digital and traditional marketing landscapes. Instead of relying on general impressions of competitors, we use real data to inform our marketing strategy.
An Exploration of Your Competitive Landscape
Are you offering a product or service that’s truly unique? Are there gaps in the market that you could fill? What type of messaging is connecting with your target audience? Conducting a competitive analysis helps us answer all of these questions. Armed with this deep understanding of your competitive landscape, we are able to better position your products or services and create messaging that helps you connect with your ideal customer.
Starting with Competitive Research
We put your competition under a microscope at the start of your project
Competitive research starts during your project’s kickoff meeting, where we have a discussion with you about your primary competitors. Our analyst uses that conversation, as well as interviews with customers or other stakeholders, as a starting point to identify additional direct and indirect competitors in your market. Once we have established a list of competitors, we review their website for brand and messaging, content, design aesthetics, and technical sophistication. We even take a look at their social media presences and how different platforms are used to connect with the target audience.